Marketing Essay Example | Topics and Well Written Essays - 500 words - 26

Marketing - Essay Example In the cut throat business of electronic goods, Sonic mission would be to capture the market segment that caters to the upcoming young executives who are looking for gizmos which are small enough to hold in their pockets but powerful enough to be used as computer, or phone or even as an entertainment device, as and when the need arises. Globalization has changed the dynamic of the business and today the professionals need to have all the information at their tip while following a hectic schedule. So the smaller the device which can pack such features, better are its chances of capturing this target group. PDAs from big companies like Hewlett Packard, Sony etc. have been in the market for the few years. Palm One, Blackberry etc. are PDAs that are well known. Over the years, these PDAs have evolved and new features have been incorporated. So Sonic 1000, would be competing with the companies whose PDAs, already have a market. Since the growing world economy has opened opportunities where new technology would be playing a very important role. Sonic, needs to come out with something which would be unique while having all the features of the currently popular PDAs, at no extra cost. After thorough analysis of the present market, the company proposes to give several value added services to its customers. The new Sonic 1000 would be a small hand held compact computer serving as a 3G camera phone with wi-fi features like Bluetooth, infra red technology thus facilitating easy internet connection. Sonic 1000 PDA would be equipped with a micro mini hard drive of 40 GB and USB connection that would make data handling easy, fast and efficient. 3G facility would enable video conferencing and the executives would be able to interact with their office and clients, while on the move. Looking at the vast potential for this type of gizmos, in the first year, the company proposes to sell 240,000

In what ways have changes in technology led to changes Essay Example for Free

In what ways have changes in technology led to changes Essay The technological advances of today had greatly influenced the conceptualization up to implementation of software architectures. Miniaturization of hardware dependence, further enhancement of capabilities and features, faster processing time for the most accurate result(s), and the most considered by many as the most important of all, improvement of user-friendliness were only just an ample of the trends happening today for the software industry. Since these were the trends, software architects had to cope up with the peoples demand for better software interaction experience. The large computers that occupy a whole room but do the same capabilities of our personal computers nowadays were had long been obsolete. Computers had long been recognized by many as a nice help for human living. Man then realized that computers need to be portable in order that man could bring it wherever he goes and utilize it whenever he likes or whenever he needed. Hardware for computers is now made to be as compact as possible, (great example would be the hardware of mobile phones). This trend is then accompanied by the need for better algorithms and implementation codes. The task for creating such algorithms and codes had turned to be more complex as time goes. Software makers had then thought that it is better that this problem be distributed to a group of people so that it would be easier to solve. People they will select to handle the task should have the knowledge for the specific task he should do. And then after this creation of algorithm phase, the remaining problem would then be how the person to use would utilize the code without requiring him to know all the science behind it. Technology is fast changing. Computer and software improvements are a part of this changing technology. That is why the field of software architecture emerged. References: Software Architecture. Retrieved July 10, 2007 from http://en. wikipedia. org/wiki/Software_architecture.

Income Elasticity of Demand: Analysis of Nestle

Income Elasticity of Demand: Analysis of Nestle Economics is the study of making choices, It examines how people choose the product in satisfying their unlimited wants by considering many factors. Economics is â€Å"The study of how society decides what, how and for whom to produce†. (Begg,2003) COMPANY PROFILE Nestlà © was founded in 1867 on the shores of Lake Geneva in Vevey, Switzerland and its first product was â€Å"Farine Lactà ©e Nestlà ©Ã¢â‚¬ , an infant cereal specially formulated by Henri Nestlà © to provide and improve infant nutrition. From its first historic merger with the Anglo-Swiss Condensed Milk Company in 1905, Nestlà © has grown to become the worlds largest and most diversified food Company, and is about twice the size of its nearest competitor in the food and beverages sector. In 2004, Nestlà © had around 247,000 employees worldwide, operated 500 factories in approx. 100 countries and offered over 8,000 products to millions of consumers universally. In India Nestle has its headquarters in Gurgaon,Haryana. One of the main brand is Chocolates and Confectionery which is been studied here. DEMAND Demand is the quantity buyers wish to purchase at each conceivable. The demand of the product can vary from consumers to consumers and product to product. Demand is not a particular quantity but it is the price at which the consumers will purchase the product. In case of chocolates the demand can vary if the price increases. The supply of the product is also very much essesntial, The product is to be reached to the consumers in right quantity at the right time with the right price. The demand of goods can be classified into three types: The Price of related goods : This relates to the price and demand for the substitute product , If the Nestle Chocolates are not available in the market the people will start buying the substitute goods such as ice cream, cakes etc. But there is a major role for competitors, if the nestle chocolates are not available consumers can go for Cadbury chocolates also. The price increase in the complementary products such as milk, sugar, choco powder will effect the price of the product . So the price of related good playes a important role in fixing the price of the product. Consumer Income : The income of a person plays a major role in the market, if the person income goes high the demand of the product goes high as the people start buying more chocolates. The person consuming low priced chocolates will buy good quality chocolates this is the situation where the inferior goods demand gets lower. When the income increases the per capita income of the person increases which rather increases the purchasing power of the consumer. Taste : This is one of the major factor which controls the demand of a product, when the income of the consumers are high the people will think of buying good quality chocolates, when there are competitors for nestle like Cadbury, amul etc the consumers depends on taste, the taste and preferences of a product plays a major role in setting the demand of a product. ELASTICITY Elasticity is the sensitivity of change in percentage of one variable with respect to the proportional percentage change in other variable. The Elasticity can be classified in to three : Price Elasticity of Demand This is explained as the difference between the percentage change in demand by the percentage change in price. Ed = % change in Quantity Demanded % change in Price From the above figure if the price of chocolate is been reduced by 20 pounds from 30 pounds the degree of change in demand increases from 30 kg to 50 kg , the change in price can give a very good result on the products sale ,where as when the price is been increased by 50 pounds the demand falls to 20 kg there is a great loss and the sales and demand of the product has fell down. 20%/10 %=2 , hence it is a highly elastic . Income Elasticity of Demand Income elasticity of demand measures the responsiveness of the quantity demanded of a good to the change in the income of the people demanding the product . It is calculated as the ratio of the percent change in quantity demanded to the percent change in income. For example, if, in response to a 10% increase in income, the quantity of chocolate demanded increased by 20%, the income elasticity of demand would be 20%/10% = 2. A negative income elasticity of demand is associated with inferior goods an increase in income will lead to a fall in the quantity demanded and may lead to changes to more luxurious substitutes. A positive income elasticity of demand is associated with normal goods; an increase in income will lead to a rise in the quantity demanded. If income elasticity of demand of a commodity is less than 1, It is necessity good. If the elastisity of demand is greater that 1, It is a luxuary good.A zero income elasticity or inelastic demand occurs when an increase in income is not associated with a change in the quantity deanded of a good. Cross Elasticity of Demand : Measures the responsiveness of the quantity demand of a good to a change in the price of another good. For example, if, in response to a 10% increase in the price of Sugar, the quantity of Chocolates demanded decreased by 20%, the cross elasticity of demand would be -20%/10% = -2. It can be calculated using the following formula = % Change in Quantity deamand of product A % Change in Price of Product B Where the two goods are substitutes the cross elasticity of demand will be positive,so that as the price of one goes up the quantity demanded of the other will increase. For example in response to an increase in the price of cadbury chocolate, the demand for Nestle chocolate will rise. In case of perfecr sustitutes, the cross elastisity of demand is equal to infinity. Where the two goods are complements the cross elasticity of demand will be negative, so that as the price of one goes up the quantity demanded of the other will decrease. For example, in response to an increase in the price of sugar, the demand Chocolates will decrease Where the two goods are independent, the cross elasticity demand will be zero , as the price of one good changes,there will be no change in quantity demanded of the other good (B.Johns,S,Atkinson,.2001) ECONOMICS OF SCALE : Individual fixed Cost It is the fixed cost incurred by the company for a long term period, it can be the the machinery cost or the materials required for the production of chocolates such as milk, sugar etc , the price of these will be fixed for certain period . The labour cost also will be also fixed . Specialisation The company will be specialised in some fields or the other . Nestle chocolates can be experts in making bar chocolate while they wont be specialed in making toffees . Purchasing It is like purchasing the product in huge quantities . If the company gives the suppliers with good price and of good quality, The supplier will buy the product from the the manufacturer, they accept lower prices to secure steady demand. The customers exploit the market power. When the purchase is been made by the suppliers in large qualtity the production will be high and it can help to increase the profit. Research and Development The Company will have to concentrate on the R and D in order to get new technologies there by they can increase their production and they can research for new kind of chocolates where they can attract more customers. The company will have to invest n R D and they have to achieve a right solution. The Minimum Efficient Scale=Size of Market /No of Producers =63ooo/7=9000 MES=9000/63000=14.28%. http://www.nestle.com/Resource.axd?Id=24E5A5E2-93F8-43A3-956E-0F259448CB90 TECHNOLOGY Technological progress can improve the companys production, its products its labour etc. By introducing new technology machine where by new designs of chocolates can be produced and new mixture of flavours can be added together so that the customers can be attracted. The new technology machines can even cut down the cost of production there by the price of the product can be reduced there by the supply can go high. Economies of scope 1) Common Facilities: In this the company makes different products with the same employed workers, this can help the company to reduce the cost there by increase the companys profit. For example the people who make nestle chocolates can even try for making nestle biscuits there by the product can be successful and dont want to incur much expenses. 2) Transferable Experience It is the experience been transferred from one place to another, the experience gained from one organisation is been applied and their strategies are been blended together so that the company can earn more profit and the production can be increased. 3) Influences on Demand Demand for the product can increase if the product has a good brand image. If the Nestle chocolates are having demand in the market and the consumers purchase nestle chocolates by seeing the brand name and good will , the product next launched my Nestle will be more easy to be sold as the first product benefits the sale of the second. CONCLUSION The company need to keep a track on the markets demand and supply of the product there by the company can gain more profit by providing with the right product at the right time, The company should try to sell the chocolates to its suppliers within the equilibrium price so that they benefit in selling and they favour in selling our companies chocolates as they give them more profit. When the demand gets high, ample amount of products should be available in the market there by increasing the production and this can increase the companys goodwill. The company should follow the consumers tastes and preferences and should also consider the income of persons and price of related good. When taking in to consideration all the factors like technological, elasticity, economic scope, economies of scale the company can gain the goodwill of the market and people. References: Begg.D (2003) Foundations of Economics ,Second edition,McGraw Hill Education,Berkshire. http://www.nestle.com/ Atkinson, B.Johns,S.(2001)Studying Economics:Palgrave. http://www.nestle.com/Resource.axd?Id=24E5A5E2-93F8-43A3-956E-0F259448CB90

Rap Vs Poetry Essay example -- essays research papers

"When I first started rapping, me and a couple brothers would all sit around my place freestyling while someone beat boxed. I even used to tell all the girls that I was a poet. They seemed to find it a little more touching than a rapper" (Prince Paul, The Source 16) The lyrics of rappers are very similar to the words of Black poets. It is argued as to wether or not rap is a viable form of poetry. Both discuss similar subjects, write in the same style and use the same type of language in their writings. When looking at a poem or reading rap lyrics, distinguishing between the two can be difficult, if not impossible.Both Black rappers and Black poets write about the same subjects. For example the rap group NWA, and the poet Alice Walker, both cover the topic of being from a minority race. Alice Walker states in one of her poems that "there is no planet stranger than the one im from" (Walker, "Note Passed To Superman" 18-19). What Alice is saying is that the world is strange because people judge others by their skin color. The approach NWA takes is a more presumptuous one. In the song "Fuck Tha Police", NWA says " Young nigga got it bad cuz im brown / And not the other color so police think / They have the authority to kill a minority" (NWA "Fuck Tha Police" 3-5). Another common subect between Black poets and rappers is "ghetto life". Nikki Giovani's poem called "For Saundra" is about how she is going to write a poem about trees and blue skies. Then she realized that she was living in a "concrete jungle". i wanted to write / a poem / that rhymes / but revolution doesnt lend / itself to bebopping / then my neighbor / who thinks i hate / asked -do u ever write / tree poems- i like trees / so i thought / i'll write a beautiful geen tree poem / peeked from my window / to check the image / noticed the school yard was covered / with asphalt / no green - no trees grow / in Manhattan / then, well, i thought the sky / ill do a big blue sky poem / but all the clouds have winged / low since no-Dick was elected / so i thought again / and it occurred to me / maybe i shouldn't write / at all / but clean my gun / and check my kerosene supply (Giovanni "For Saundra")What all this is about is simply the reality of the urban ghettos. Gangstarr als... ...;. To all my brothers in the streets / I know u feel you have to hustle cause your peeps gotta eat / Makin moves right and exact; don't wanna see you layin' flat / Don't wanna see ya catch a bullet black / If we don't build we'll be destroyed / Thats a challenge we face in the race of poor and unemployed (Gangstarr "In Memory Of")This song by Gangstarr is about life on the streets and what one must do to survive on the streets. The messages found in theses rap songs and poems are important messages that must be listened to. They speak about what is happening in society and what we have to do to change it or in some cases stop it. In conclusion, the lyrics of rappers are very comparable to the spoken words of Black poets. There can be comparisons made in the style of writing, the subjects, language and the messages behind the writings. All of these similarities make rap a viable form of poetry that is enjoyed and understood by young people in today's society. Today's teenagers, in many cases, would, not read poetry and comprehend the message, but, they would listen to rap and be able to understand the idea the artist is trying to get across.

Icici Bank Report

ICICI BANK ABOUT ICICI BANK: ICICI Bank is India's second-largest bank with total assets of Rs. 4,736. 47 billion (US$ 93 billion) at March 31, 2012 and profit after tax Rs. 64. 65 billion (US$ 1,271 million) for the year ended March 31, 2012. The Bank has a network of 2,766 branches and 9,363 ATMs in India, and has a presence in 19 countries, including India.ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset management. ICICI Bank started as a wholly owned subsidiary of ICICI Limited, an Indian financial institution, in 1994. Four years later, when the company offered ICICI Bank's shares to the public, ICICI's shareholding was reduced to 46%.In the year 2000, ICICI Bank offered made an equity offering in the form of ADRs on the New York Stock Exchange (NYSE), thereby becoming the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the NYSE. In the next year, it acquired the Bank of Madura Limited in an all-stock amalgamation. Later in the year and the next fiscal year, the bank made secondary market sales to institutional investors.With a change in the corporate structure and the budding competition in the Indian Banking industry, the management of both ICICI and ICICI Bank were of the opinion that a merger between the two entities would prove to be an essential step. It was in 2001 that the Boards of Directors of ICICI and ICICI Bank sanctioned the amalgamation of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank.In the following year, the merger was approved by its shareholders, the High Court of Gujarat at Ahmedabad as well as the High Court of Judicature at Mumbai and the Reserve Bank of India. ICICI Bank has its equity shares listed in India on Bombay Stock Exchange and the National Stock Exchange of India Limited. Overseas, its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE). As of December 31, 2008, ICICI is India's second-largest bank, boasting an asset value of Rs. 3,744. 10 billion and profit after tax Rs. 30. 14 billion, for the nine months, that ended on December 31, 2008. BRANCHESOFATMS:ICICI Bank has a wide network both in Indian and abroad. In India alone, the bank has 1,420 branches and about 4,644 ATMs. Talking about foreign countries, ICICI Bank has made its presence felt in 18 countries – United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. The Bank proudly holds its subsidiaries in the United Kingdom, Russia and Canada out of which, the UK subsidiary has established branches in Belgium and Germany. Products Personal Banking * Deposits * Loans Cards * Investments * Insurance * Demat Services * Wealth Management NRI Banking * Money Transfer * Bank Accounts * Investments * Property Solutions * Insurance * Loans Business Banking * Corporate Net Banking * Cash Management * Trade Services * FXOnline * SME Services * Online Taxes * Custodial Services Board Members * Mr. K. V. Kamath,- Chairman * Mr. Sridar Iyengar * Dr. Swati Piramal * Mr. Homi R. Khusrokhan * Mr. Arvind Kumar * Mr. M. S. Ramachandran Dr. Tushaar Shah Mr. V. Sridar Ms. Chanda Kochhar, Managing Director & CEO Mr. N. S. Kannan, Executive Director & CFO Mr. K. Ramkumar, Executive Director Mr. Rajiv Sabharwal,Executive Director Head Office ICICI Bank 9th Floor, South Towers ICICI Towers Bandra Kurla Complex Bandra (E) Mumbai Phone: 91-022-653 7914 Website: www. icicibank. com SWOT ANALYSIS: Strengths of ICICI Bank * ICICI is the second largest bank in ter ms of total assets and market share * Total assets of ICICI is Rs. 4062. 34 Billion and recorded a maximum profit after tax of Rs. 51. 51 billion and located in 19 countries * One of the major strength of ICICI bank according to financial analysts is its strong and transparent balance sheet * ICICI bank has first mover advantage in many of the banking and financial services.ICICI bank is the first bank in India to introduce complete mobile banking solutions and   jewelry card * The bank has PAN India presence of around 2,567 branches and 8003 ATM’s * ICICI bank is the first bank in India to attach life style benefits to banking services for exclusive purchases and tie-ups with best brands in the industry such as Nakshatra, Asmi, D’damas etc * ICICI bank has the longest working hours and additional services offering at ATM’s which attracts customers * Marketing and advertising strategies of ICICI have good reach compared to other banks in India Weaknesses of  ICICI Bank Customer support of ICICI section is not performing well in terms of resolving complaints * There are lot of consumer complaints filed against ICICI * The ICICI bank has the most stringent policies in terms of recovering the debts and loans, and credit payments. They employ third party agency to handle recovery management * There are also complaints of customer assault and abuse while recovering and the credit payment reminders are sent even before the deadlines which annoys the customers * The bank service charges are comparatively higher The employees of ICICI are bank in maximum stress because of the aggressive policies of the management to win ahead in the race. This may result in less productivity in future years Opportunities of  ICICI Bank * Banking sector is expected to grow at a rate of 17% in the next three years * The concept of saving in banks and investing in financial products is increasing in rural areas as more than 62% percentage of India’s popu lation is still in rural areas. As per 2010 data in TOI, the total number b-schools in India are more than 1500. This can ensure regular supply of trained human power in financial products and banking services * Within next four years ICICI bank is planning to open 1500 new branches * Small and non performing banks can be acquired by ICICI because of its financial strength * ICICI bank is expected to have 20% credit growth in the coming years. * ICICI bank has the minimum amount of non performing assets Threats of  ICICI Bank RBI allowed foreign banks to invest up to 74% in Indian banking * Government sector banks are in urge of modernizing the capacities to ensure the customers switching to new age banks are minimized * HDFC is the major competitor for ICICI, and other upcoming banks like AXIS, HSBC impose a major threat * In rural areas the micro financing groups hold a major share * Though customer acquisition is high on one side, the unsatisfied customers are increasing and ma ke them to switch to other banks. PORTER’S FIVE FORCE ANALYSIS: Bargaining Power of Suppliers: * Inputs have little impact on costs When inputs are not a big component of costs, suppliers of those inputs have less bargaining power. Low cost inputs positively affect  ICICI Bank. Bargaining Power of Customers * Large number of customers * When there are large numbers of customers, no one customer tends to have bargaining leverage. Limited bargaining leverage helps  ICICI Bank. Intensity of Existing Rivalry * Low storage costs (ICICI Bank) * Government limits competition (ICICI Bank) * Large industry size (ICICI Bank) Threat of Substitutes New Aspirants in Banking sector like AV Birla, Tata Group,  IFCI etc. Threat of New Competitors * Strong distribution network required (ICICI Bank) * High capital requirements (ICICI Bank) * High sunk costs limit competition (ICICI Bank) * Industry requires economies of scale (ICICI Bank) * Geographic factors limit competition (ICICI Ba nk) * High learning curve (ICICI Bank) SUBSIDIARIES COMPANIES: At March 31, 2012, ICICI Bank had 17 subsidiaries as listed in the following table: DOMESTIC SUBSIDIARIES * ICICI Securities Primary Dealership Limited * ICICI Prudential Asset Management Company Limited ICICI Prudential Trust Limited * ICICI securities Ltd. * ICICI Venture Funds Management Company Limited * ICICI Prudential Life Insurance Company Limited * ICICI Prudential Pension Funds Management Company Limited * ICICI Lombard General Insurance Company Limited * ICICI Home Finance Company Limited * ICICI Investment Management Company Limited * ICICI Trusteeship Service Limited INTERNATIONAL SUBSIDIARIES: * ICICI Bank UK PLC * ICICI Securities Inc. * ICICI International Ltd. * ICICI Bank Eurasis Ltd. Liability Company. * ICICI Securities Holdings, Inc * ICICI Bank Canada FINANCIAL HIGHLIGHTS:As required by United States securities regulations, ICICI Bank Limited (NYSE: IBN) filed its annual report in Form 20-F for the year ended March 31, 2012 (FY2012) on July 31, 2012. The Form 20-F annual report includes the Bank’s consolidated financial statements under Indian GAAP and a reconciliation of consolidated profit after tax and net worth under Indian GAAP to net income and stockholders’ equity under US GAAP, approved by the Audit Committee of the Board. The consolidated profit after tax for FY2012 under Indian GAAP was Rs. 7,643 crore (US$ 1,502 million) and the net income under US GAAP was Rs. ,998 crore (US$ 1,375 million). Stockholders’ equity as per US GAAP was ` 63,872 crore (US$ 12. 55 billion) at March 31, 2012 compared to the consolidated net worth as per Indian GAAP of ` 61,277 crore (US$ 12. 04 billion) ICICI BANK Key Financial Ratios of ICICI Bank Mar’12 | Mar’11| Mar '10| Mar '09| Mar '08| investment Valuation Ratios| | | | | Face Value| 10. 00| 10. 00| 10. 00| 10. 00| 10. 00| Dividend Per Share| 16. 50| 14. 00| 12. 00| 11. 00| 11. 00| Operating Profit Per Share (Rs)| 76. 15| 64. 08| 49. 80| 48. 58| 51. 29| Net Operating Profit Per Share (Rs)| 346. 19| 281. 04| 293. 74| 343. 9| 354. 71| Free Reserves Per Share (Rs)| 376. 49| 358. 12| 356. 94| 351. 04| 346. 21| Bonus in Equity Capital| –| –| –| –| –| Profitability Ratios| | | | | Interest Spread| 4. 44| 4. 01| 5. 66| 3. 66| 3. 51| Adjusted Cash Margin(%)| 17. 45| 17. 52| 13. 64| 11. 45| 11. 81| Net Profit Margin| 16. 14| 15. 91| 12. 17| 9. 74| 10. 51| Return on Long Term Fund(%)| 52. 09| 42. 97| 44. 72| 56. 72| 62. 34| Return on Net Worth(%)| 10. 70| 9. 35| 7. 79| 7. 58| 8. 94| Adjusted Return on Net Worth(%)| 10. 70| 9. 27| 7. 53| 7. 55| 8. 80| Return on Assets Excluding Revaluations| 524. 01| 478. 31| 463. 01| 444. 94| 417. 4| Return on Assets Including Revaluations| 524. 01| 478. 31| 463. 01| 444. 94| 417. 64| Management Efficiency Ratios| | | | | Interest Income / Total Funds| 9. 07| 8. 41| 8. 82| 9. 82| 10. 60| Net Interest Income / Total Fun ds| 3. 89| 4. 01| 4. 08| 3. 99| 4. 29| Non Interest Income / Total Funds| 0. 03| –| 0. 08| 0. 08| 0. 02| Interest Expended / Total Funds| 5. 18| 4. 41| 4. 74| 5. 83| 6. 31| Operating Expense / Total Funds| 1. 89| 2. 09| 2. 59| 2. 60| 2. 76| Profit Before Provisions / Total Funds| 1. 91| 1. 77| 1. 41| 1. 30| 1. 40| Net Profit / Total Funds| 1. 47| 1. 34| 1. 08| 0. 96| 1. 12| Loans Turnover| 0. 8| 0. 17| 0. 17| 0. 18| 0. 20| Total Income / Capital Employed(%)| 9. 10| 8. 41| 8. 90| 9. 90| 10. 62| Interest Expended / Capital Employed(%)| 5. 18| 4. 41| 4. 74| 5. 83| 6. 31| Total Assets Turnover Ratios| 0. 09| 0. 08| 0. 09| 0. 10| 0. 11| Asset Turnover Ratio| 0. 09| 3. 55| 4. 60| 5. 14| 5. 61| Profit And Loss Account Ratios| | | | | Interest Expended / Interest Earned| 68. 00| 65. 29| 68. 44| 73. 09| 76. 28| Other Income / Total Income| 0. 37| 0. 02| 0. 92| 0. 86| 0. 17| Operating Expense / Total Income| 20. 77| 24. 81| 29. 05| 26. 22| 26. 00| Selling Distribution Cost Composition| 0. 73| 0. 94| 0. 72| 1. 4| 4. 43| Balance Sheet Ratios| | | | | Capital Adequacy Ratio| 18. 52| 19. 54| 19. 41| 15. 53| 13. 97| Advances / Loans Funds(%)| 65. 30| 64. 96| 58. 57| 69. 86| 72. 67| Debt Coverage Ratios| | | | | Credit Deposit Ratio| 92. 23| 87. 81| 90. 04| 91. 44| 84. 99| Investment Deposit Ratio| 61. 16| 59. 77| 53. 28| 46. 35| 42. 68| Cash Deposit Ratio| 8. 60| 11. 32| 10. 72| 10. 14| 10. 12| Total Debt to Owners Fund| 4. 23| 4. 10| 3. 91| 4. 42| 5. 27| Financial Charges Coverage Ratio| 0. 39| 0. 44| 0. 33| 0. 25| 1. 25| Financial Charges Coverage Ratio Post Tax| 1. 31| 1. 34| 1. 26| 1. 20| 1. 20| Leverage Ratios| | | | |Current Ratio| 0. 13| 0. 11| 0. 14| 0. 13| 0. 11| Quick Ratio| 16. 71| 15. 86| 14. 70| 5. 94| 6. 42| Cash Flow Indicator Ratios| | | | | Dividend Payout Ratio Net Profit| 32. 82| 35. 23| 37. 31| 36. 60| 33. 12| Dividend Payout Ratio Cash Profit| 30. 36| 31. 76| 32. 33| 31. 00| 29. 08| Earning Retention Ratio| 67. 19| 64. 49| 61. 40| 63. 23| 66. 35| Cash Earning Retention Ratio| 69. 65| 68. 01| 66. 70| 68. 87| 70. 51| AdjustedCash Flow Times| 36. 54| 39. 77| 44. 79| 49. 41| 52. 34| | | | Mar '12| Mar '11| Mar '10| Mar '09| Mar '08| | | | | | | Earnings Per Share| 56. 09| 44. 73| 36. 10| 33. 76| 37. 7| | | | | | Book Value| 524. 01| 478. 31| 463. 01| 444. 94| 417. 64| | | | | | Source:Moneycontrol. com ANALYSIS AND INTERPRETATION: CURRENT RATIO: STUDY OF PROFIT AND LOSS ACCOUNT: Meaning: It is a financial statement, which shows net profit & loss of a company for a specified period. The accounting year means calendar year 12 months or less or more then 12 months. Parts of the Profit and Loss Account The Profit & Loss Account aims to monitor profit. It has three parts. 1) The Trading Account. This records the money in (revenue) and out (costs) of the business as a result of the business †trading† ie buying and selling.This might be buying raw materials and selling finished goods; it might be buying goods wholesale and selling them retail. The figure at the end of this section is the Gross Profit . 2) The Profit and Loss Account. This starts with the Gross Profit and adds to it any further costs and revenues, including overheads. These further costs and revenues are from any other activities not directly related to trading. An example is income received from investments. 3) The Appropriation Account. This shows how the profit is â€Å"appropriated† or divided between the three uses mentioned above. HORIZONTAL ANALYSIS:When an analyst compares financial information for two or more years for a single company, the process is referred to as horizontal analysis, since the analyst is reading across the page to compare any single line item, such assales revenues. In addition to comparing dollar amounts, the analyst computes percentage changes from year to year for all financial statement balances, such as cash and inventory. Alternatively, in comparing financial statements for a number of years, t he analyst may prefer to use a variation of horizontal analysis called trend analysis. VERTICAL ANALYSIS:When using vertical analysis, the analyst calculates each item on a single financial statement as a percentage of a total. The term vertical analysis applies because each year's figures are listed vertically on a financial statement. The total used by the analyst on the income statement is net sales revenue, while on the balance sheet it is total assets. This approach to financial statement analysis, also known as component percentages, produces common-size financial statements. Price/sale ratio: About Price to Sales Ratio(P/S) The price to sales ratio (PS ratio) is calculated by dividing stock price by the revenue per share.It is most useful for comparing companies within a sector or industry because â€Å"normal† values for this ratio vary from industry to industry. In general, low price to sales ratios are more appealing because they suggest that a company is undervalue d. P/E ratio: About Price to Earnings Ratio The price to earnings ratio (PE Ratio) is the measure of the share price relative to the annual net income earned by the firm per share. PE ratio shows current investor demand for a company share. A high PE ratio generally indicates increased demand because investors anticipate earnings growth in the future.The PE ratio has units of years, which can be interpreted as the number of years of earnings to pay back purchase price. PRICE/BOOK VALUE RATIO: About Price to Book Ratio The price to book value is a financial ratio used to compare a company's book value to its current market price. Book value is an accounting term denoting the portion of the company held by the shareholders at accounting value (not market value). In other words, book value is the company's total tangible assets less its total liabilities. DCF METHOD: Beta(? ) The Beta (? of a stock or portfolio is a number describing the correlated volatility of an asset in relation to the volatility of the benchmark that said asset is being compared to. This benchmark is generally the overall financial market and is often estimated via the use of representative indices, such as the S;P 500. An asset has a beta of zero if its moves are not correlated with the benchmark's moves. A positive beta means that the asset generally follows the benchmark, in the sense that the asset tends to move up when the benchmark moves up, and the asset tends to move down when the benchmark moves down.A negative beta means that the asset generally moves opposite the benchmark: the asset tends to move up when the benchmark moves down, and the asset tends to move down when the benchmark moves up. It measures the part of the asset's statistical variance that cannot be removed by the diversification provided by the portfolio of many risky assets, because of the correlation of its returns with the returns of the other assets that are in the portfolio. Beta can be estimated for individual companies using regression analysis against a stock market index. The formula for the beta of an asset within a portfolio is here ra measures the rate of return of the asset, rp measures the rate of return of the portfolio, cov(ra,rp) is the covariance between the rates of return. The portfolio of interest in the CAPM formulation is the market portfolio that contains all risky assets, and so the rp terms in the formula are replaced by rm, the rate of return of the market. Beta is also referred to as financial elasticity or correlated relative volatility, and can be referred to as a measure of the sensitivity of the asset's returns to market returns, its non-diversifiable risk, its systematic risk, or market risk.The market itself is considered to have a Beta of 1. Using regression analysis, the beta of the stock is calculated. If the beta of the stock is greater than 1, this means the stock’s prices are more volatile than the market, and vice verse. For example, if a stock ha s a beta of 1. 2, this means that a 1% change in the market index will bring about a 1. 2% change in the stock’s price. Stocks with high beta are considered to be more risky compared to the ones with low beta. Bollinger Bands: Bollinger Bands  is a  technical analysis  tool invented byJohn Bollinger in the 1980s, and a term  trademarked   by him in 2011.Having evolved from the concept of trading bands, Bollinger Bands and the related indicators  %b  and bandwidth  can be used to measure the highness or lowness of the price relative to previous trades. Bollinger Bands consist of: * an  N-period  moving average (MA) * an upper band at  K  times an  N-period  standard deviation  above the moving average (MA  +  K? ) * a lower band at  K  times an  N-period  standard deviation below the moving average (MA  ? K? ) Typical values for  N  and  K  are 20 and 2, respectively.The default choice for the average is a simple  moving av erage, but other types of averages can be employed as needed. Exponential moving averages  are a common second choice. Usually the same period is used for both the middle band and the calculation of standard deviation. INTERPRETATION: The use of Bollinger Bands varies widely among traders. Some traders buy when price touches the lower Bollinger Band and exit when price touches the moving average in the center of the bands. Other traders buy when price breaks above the upper Bollinger Band or sell when price falls below the lower Bollinger Band.Moreover, the use of Bollinger Bands is not confined to stock traders;  options  traders, most notably  implied volatility traders, often sell options when Bollinger Bands are historically far apart or buy options when the Bollinger Bands are historically close together, in both instances, expecting volatility to revert back towards the average historical volatility level for the stock. When the bands lie close together a period of low   volatility  in stock price is indicated. When they are far apart a period of high volatility in price is indicated.When the bands have only a slight slope and lie approximately parallel for an extended time the price of a stock will be found to oscillate up and down between the bands as though in a channel. Traders are often inclined to use Bollinger Bands with other indicators to see if there is confirmation. In particular, the use of an oscillator like Bollinger Bands will often be coupled with a non-oscillator indicator like  chart patterns  or a  trendline; if these indicators confirm the recommendation of the Bollinger Bands, the trader will have greater evidence that what the bands forecast is correct.Monte carlo simulation: Risk analysis is part of every decision we make. We are constantly faced with uncertainty, ambiguity, and variability. And even though we have unprecedented access to information, we can’t accurately predict the future. Monte Carlo simul ation (also known as the Monte Carlo Method) lets you see all the possible outcomes of your decisions and assess the impact of risk, allowing for better decision making under uncertainty. Monte Carlo simulation is a computerized mathematical technique that allows people to account for risk in quantitative analysis and decision making.The technique is used by professionals in such widely disparate fields as finance, project management, energy, manufacturing, engineering, research and development, insurance, oil & gas, transportation, and the environment. Monte Carlo simulation furnishes the decision-maker with a range of possible outcomes and the probabilities they will occur for any choice of action.. It shows the extreme possibilities—the outcomes of going for broke and for the most conservative decision—along with all possible consequences for middle-of-the-road decisions.The technique was first used by scientists working on the atom bomb; it was named for Monte Carl o, the Monaco resort town renowned for its casinos. Since its introduction in World War II, Monte Carlo simulation has been used to model a variety of physical and conceptual systems. ICICI BANK CHARTS The annotated chart above shows a stock that opened with a gap up. Before the open, the number of buy orders exceeded the number of sell orders and the price was raised to attract more sellers. Demand was brisk from the start. The intraday high reflects the strength of demand (buyers). The intraday low reflects the availability of supply (sellers).The close represents the final price agreed upon by the buyers and the sellers. In this case, the close is well below the high and much closer to the low. This tells that even though demand (buyers) was strong during the day, supply (sellers) ultimately prevailed and forced the price back down. Even after this selling pressure, the close remained above the open. By looking at price action over an extended period of time, we can see the battl e between supply and demand unfold. In its most basic form, higher prices reflect increased demand and lower prices reflect increased supply. Interpretation:The Rate-of-Change (ROC) indicator, which is also referred to as simply Momentum, is a pure  momentum oscillator  that measures the percent change in price from one period to the next. The ROC calculation compares the current price with the price â€Å"n† periods ago. The plot forms an oscillator that fluctuates above and below the zero line as the Rate-of-Change moves from positive to negative. As a momentum oscillator, ROC signals include centerline crossovers, divergences and overbought-oversold readings. Divergences fail to foreshadow reversals more often than not so this article will forgo a discussion on divergences.Even though centerline crossovers are prone to whipsaw, especially short-term, these crossovers can be used to identify the overall trend. Identifying overbought or oversold extremes comes natural to the Rate-of-Change oscillator. Standard deviation chart that measures the amount of variability or dispersion around an average. Standard deviation is also a measure of volatility. Generally speaking, dispersion is the difference between the actual value and the average value. The larger this dispersion or variability is, the higher the standard deviation. The smaller this dispersion or variability is, the lower the standard deviation.Chartists can use the Standard Deviation to measure expected risk and determine the significance of certain price movements. BRIEF ABOUT PORTFOLIO Annexure: News Analysis Regarding Portfolio * Bajaj Corp Nirmal Bang is bullish on Bajaj Corp and has recommended buy rating on the stock with a target of Rs 228 in its October 9, 2012 research report. â€Å"We have upgraded our FY13E and FY14E earnings estimates for Bajaj Corp (BCL) by 6. 4% and 3. 7%, respectively, factoring in higher gross margins. Consequently, we have increased our target price on the stock to Rs228 (from Rs220 earlier) and retained Buy rating on it. † * DABUR INDIA LTD..AnandRathi has come out with its report on consumer sector. The research firm recommend`s buy on ITC, Nestle India, Colgate, GSK Consumer, Emami, Pidilite, Agro Tech Foods, Bajaj Corp. , Lovable Lingerie, Zydus Wellness, and Tilaknagar Industries. Dabur, Marico as Hold, and have Sell on HUL, Asian Paints, Britannia, and VST Industries. Consumer companies are expected to report 17% revenue growth, led by higher volumes and prices. We expect stable EBITDA margins, despite rise in raw material costs (up 7-8%) and reduced weights. With tax rates likely to rise 50-150bps, we expect net profit to increase only 15% yoy.Revenues on the rise:  We expect sector revenues to grow 17%, led by volume and price. Offtake from the Canteen Stores Department, comprising 8% of sales, would be subdued. However, rupee depreciation of 10-12% will benefit companies with more than 15% in exports (Asian Paints, M arico, Dabur). * Bharti Airtel Top telecom carrier  Bharti Airtel  Ã‚  will bid in an upcoming auction of mobile phone airwaves, said a company source, who declined to be named as the matter is not public yet. The airwaves auction is the result of a Supreme Court order to revoke permits issued in a scandal-tainted sale in 2008.Bharti Airtel is not affected by that court order but it could be looking to buy additional spectrum. Friday is the deadline for companies to submit their application to participate in the auction, which is scheduled to start on November 12. ICICI BANK: SBI  Ã‚  ,  HDFC Bank  Ã‚  and  ICICI Bank  Ã‚  are the best bets, says Sudarshan Sukhani, s2analytics. com. Jaiprakash Associates  Ã‚  , they had set a target of about Rs 100, much lower when it was Rs 80-81. It is almost there. So now for people who hold positions there are the potential of more gains, but at Rs 95 I do not know if a trader can actually buy. The targets are just in front of us .Perhaps the stocks will consolidate. Perhaps it could go up and it may not. † He further added, â€Å"The risk-reward is no longer in favor of a short-term trader. For actually people who still hold them I think there is more upside. † â€Å"The Bank  Nifty  itself becomes a buying opportunity as we just entered the last half an hour of trading. The Nifty is clearly above the 5700 level. I had explained earlier that we do not need a level on the Bank Nifty. If the Nifty is trading above 5700 we can buy the Nifty as well as the Bank Nifty and we should, at least the aggressive traders should. The CNX-IT can be left alone.Which are the best stocks in the Bank Nifty to go along with? It is State Bank of India, HDFC Bank and ICICI Bank. OBSERVATION: ICICI Bank- Key Fundamentals Market Cap (Rs Cr. ): 118,375 EPS – TTM (Rs):64. 19 P/E Ratio (x):15. 91 Face Value (Rs):10. 00 Latest Div. (%):165. 00 Div. Yield (%):1. 60 Book Value / sh. (Rs) :523. 79 P/B Ratio (x): 1. 96 CONCLUSION: There are many online services which offer tools that enable us to choose investments plus those which offer relatively affordable trade margins. These options are basically for everyone though experienced traders could be well versed with them.To evaluate a good online trading service we need to look at the several factors. Issues to do with fees plus commissions for doing business can quickly rise up. Comprehensive services should be able to provide extended markets in addition to investment services including other retirement options. Since purchasing and selling at online stock trading is nerve racking, overall best services provide instant messaging as well as phone support. Bibliography: www. Moneycontrol. com www. Bseindia. com www. Nseindia. com www. Wikipedia. com ANNEXURE :- As per 1st NOV 2012:-

Events Leading Up To The American Revolution Essays - Free Essays

Events Leading Up To The American Revolution Essays - Free Essays Events Leading up to the American Revolution With the research that I have done, I have come up with the following information on the events leading to the American Revolution. After the French-Indian War the British Government decided to reap greater benefits from the colonies. The colonies were pressed with greater taxes without any representation in Britain. This eventually lead to the Boston Tea Party. In retaliation the British passed what are now considered the Intolerable (or Coercive Acts) to bring the colonies to the heal of the King. The Intolerable (or Coercive Acts) *Quartering Act: Effective March 24, 1765 This bill required that colonial authorities to furnish barracks and supplies to British troops. In 1766, it was expanded to public houses and unoccupied buildings. *Stamp Act: Effective March 24, 1765 This bill raised revenue in the American colonies. The bill require that all legal documents, licenses, commercial contracts, newspapers, pamphlets, and playing cards to have a tax stamp on them. This act was already in place in Great Britain and just extended itself into the colonies. It was put in place to raise money to cut the costs of keeping the military troops in the colonies. It was undebated in Britain, but it brought much opposition among the colonists, who said that it was because they had no representation in Parliament, and that they couldn?t be taxed without having some voice in the matters. Colonial businessmen stopped importing British goods until Britain would repeal the act. Most of the colonists refused to use the stamps on business papers and courts would not use them on official documents. Since it was opposed by the British business community the act was repealed by the British Parliament on March 4, 1766, after Benjamin Franklin, Pennsylvania?s representative in London, spoke on behalf of the American colonists. It?s repeal was followed by the Declaratory Act which gave the British Government the right to legally tax the colonists by any acts they wanted. *Boston Port Act: Effective June 1, 1774 This bill closed the port of Boston to all colonists until, the damages from the Boston Tea Party were paid for. The bill also moved the seat of government of the Massachusetts Bay Colony from Boston to Salem. Most of the colonists were upset and showed sorrow for the town by setting, the day that the bill went into effect, aside as a day of fasting and of prayer. To make sure that this act was enforced correctly British troops were sent to Boston, along with enough boats to blockade the port. however there where towns in New England that sent grain and other types of food to Boston. *Administration of Justice Act: Effective May 20, 1774 This bill stated that British Officials could not be tried in provincial courts for capital crimes. They would be extradited back to Britain and tried there. This effectively gave the British free reign to do whatever they wished, because no justice would be served while they were still in the colonies. *Massachusetts Government Act: Effective May 20, 1774 This bill effectively annulled the charter of the colonies, giving the British Governor complete control of the town meetings, and taking control out of the hands of the colonists. *Quebec Act: Effective May 20, 1774 This bill extended the Canadian borders to cut off The Western Colonies of Connecticut, Massachusetts, and Virginia. Although this was not passed as one of the Intolerable Acts it is considered to be one of them because it stopped forward progress of the colonies and took some of their land. Events *Sugar Smuggling trade flourished for many decades, while the British government made few attempts to enforce the Molasses Act. In 1764, realizing they had massive losses of potential revenue, the new prime minister of Britain, George Grenville, started a policy of strict enforcement of the customs laws, and later that year the Molasses Act was replaced by the Sugar Act. The provisions of this new act raised the tax on sugar and lowered the tax on molasses; added a tax to Madeira wine; and imposed a difficult bonding procedure to be applied to all shipped merchandise. The Sugar Act was generally enforced although its tax was eventually lowered. *Townshend Acts: This bill was passed by Parliament in 1767, affecting the Thirteen Original Colonies The first part of the bill suspended the New York Assembly, penalizing it for not complying with a law, that was enacted two years beforehand. That reprimanded the colonies to house the

Objects Commonly Left Inside the Body After Surgery

Objects Commonly Left Inside the Body After Surgery When undergoing surgery, most patients dont consider that they could leave the hospital with foreign objects in their bodies. Research studies indicate that thousands of incidents (4,500 to 6,000) of this type happen each year in the United States alone. Retained surgical instruments after surgery can cause a number of serious health issues and may even lead to death. Leaving foreign objects in a patients body is a mistake that could be avoided with the implementation of extra safety precautions. 15 Objects Commonly Left Inside the Body After Surgery Depending on the type of surgery, surgeons are estimated to use over 250 types of surgical instruments and tools during a single procedure. These objects are difficult to keep track of during surgery and are sometimes left behind. The types of surgical objects commonly left inside a patient after surgery include: spongesscalpelsscissorstowelsdrain tipsneedlesguide wiresclampstweezersforcepsscopessurgical masksmeasuring devicessurgical glovestubes The most common objects left inside a patient are needles and sponges. Sponges, in particular, are difficult to keep track of as they are used to soak up blood during surgery and tend to blend in with the patients organs and tissues. These incidences happen most often during abdominal surgery. The most common areas in which surgical objects are left inside a patient are the abdomen, vagina, and the chest cavity. Why Objects Get Left Behind Surgical objects are unintentionally left inside a patient for a number of reasons. Hospitals typically rely on nurses or technicians to keep track of the number of sponges and other surgical tools used during surgery. Human error comes into play as incorrect counts can be made due to fatigue or chaos as a result of a surgical emergency. Several factors can increase the risk that an object may be left behind after surgery. These factors include unexpected changes that occur during surgery, the patients body mass index is high, multiple procedures are needed, procedures involving more than one surgical team, and procedures involving greater blood loss. Consequences of Leaving Objects Behind The consequences of having surgical tools left inside a patients body vary from harmless to fatal. Patients may go for months or years not realizing that they have foreign surgical objects within their bodies. Sponges and other surgical implements can lead to infection, severe pain, digestive system problems, fever, swelling, internal bleeding, damage to internal organs, obstructions, loss of part of an internal organ, prolonged hospital stays, additional surgery to remove the object or even death. Cases of Objects Left Inside Patients Examples of surgical objects being left inside patients include: A patient in a Wisconsin hospital was undergoing cancer surgery and a 13-inch surgical retractor was left inside his abdomen.A six-inch metal surgical clamp was left in a mans abdomen (behind his liver) following intestinal surgery in California. Even more astonishing is that this was the second time that a clamp was left inside this same patient after surgery.Surgical scissors were left inside a woman who had undergone uterine cancer surgery.A surgical glove was left inside a woman who had undergone a hysterectomy.A two-inch scalpel was left inside the abdomen of a man who was having heart bypass surgery. Prevention Methods Large surgical instruments are not commonly left inside patients. Retained surgical sponges make up the vast majority of objects left behind after surgery. Some hospitals are using sponge-tracking technology to ensure that these items are detected and not left inside a patient. The sponges are bar-coded and scanned when they are used to reduce the risk of an inaccurate count. They are scanned again after surgery to ensure that there are no discrepancies. Another type of sponge-tracking technology involves radio-frequency tagged sponges and towels. These items can be detected by an x-ray while the patient is still in the operating room. Hospitals that use these types of surgical object tracking methods have reported a drastic reduction in the rate of reported retained surgical objects. Adopting sponge-tracking technology has also proven to be more cost-effective for hospitals than having to perform additional surgeries on patients to remove retained surgical objects. Sources Eisler, Peter. â€Å"What Surgeons Leave behind Costs Some Patients Dearly.† USA Today. Gannett, 08 Mar. 2013. Web. 6 July 2016. usatoday.com/story/news/nation/2013/03/08/surgery-sponges-lost-supplies-patients-fatal-risk/1969603/.Williams, T. Tung, D. et al. Retained Surgical Sponges: Findings from Incident Reports and a Cost-Benefit Analysis of Radiofrequency Technology. J Am Coll Surg. 2014 Sep;219(3):354-64. doi: 10.1016/j.jamcollsurg.2014.03.052. Epub 2014 May 10.

To coin a word or drop a clanger, that is the question - Emphasis

To coin a word or drop a clanger, that is the question To coin a word or drop a clanger, that is the question On misusing or fumbling a word, is it better to hold your hands up to it or to compare yourself to the worlds greatest playwright? For Sarah Palin, apparently, the answer was easy. Her use of the entirely made up refudiate was no error; indeed, inventing it was akin to something Shakespeare himself would have done (oh, when will the comparisons between those two end?). Last Sunday, in response to proposed plans to build a mosque at Ground Zero in New York, Palin begged peaceful Muslims, please refudiate in a Tweet. While the message was later deleted, she eventually followed it up with one declaring, Shakespeare liked to coin new words too. Got to celebrate it! Of course, this new word, judged by those with dictionaries to be an accidental combination of refute (meaning to prove to be false) and repudiate (to reject as having no authority), still wouldnt quite work in this context, if at all. More appropriately, perhaps, Palin also aligned herself with George Malaprop Bush, the misunderestimated president who was mindful not only of preserving executive powers for [him]self, but for predecessors as well. The English language always has and always will grow and change. But the question now is: should we all refudiate words entering the language out of sheer unwillingness to admit we got it wrong?

Obesity Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Obesity - Research Paper Example Obesity is a chronic disease, which became one of the main problems of health care in the majority of economically developed countries. The number of obese people is constantly growing representing a serious threat, because of inevitable development of the hardest associated diseases. In the United States obesity is the reason of nearly 300 thousand deaths per year. The factor and indirect cost connected with treatment of obesity exceeds 100-120 billion dollars a year. Obesity spreads rapidly worldwide. In the USA every fifth citizen including children already suffers from it. â€Å"About a quarter of 2-5 year olds and one-third of school-age children (including adolescents) are overweight or obese in the U.S. About 30 percent of low-income preschoolers are overweight or obese. Overweight and obesity rates tend to be higher and have increased more rapidly over time among African-American and Hispanic children than Caucasian children. The prevalence is also higher among children livi ng in the Southern region of the U.S. (e.g., Mississippi, Tennessee, Kentucky)† (Overweight and Obesity in the U.S.) Researchers state that obesity is connected not only with demography, but also with standard of living indicators: those Americans who belong to poor segments of the population have no access to useful food and have to eat fast food having no opportunity to buy fresh fruit and vegetables. Also, in connection with high crime rate in poor districts people have no opportunity to walk in parks to lose extra calories (Overweight and Obesity in the U.S.) . Obesity is one of the most widespread diseases around the world, which declares itself by energy balance and metabolism violation, excessive fat disposition in fabrics, especially in hypodermic fatty cellulose. Rate of obesity development depends on the amount of superfluous food coming to

Worksheet Article Example | Topics and Well Written Essays - 250 words

Worksheet - Article Example (5 pts) If the journal is independent, simply type â€Å"independent†. 7. Review the â€Å"About us† and the â€Å"Mission Statement† (statement of purpose) of the journal publication mentioned in question 4. If you located a scholarly society (per question 6), also review their mission and membership. Then, provide three reasons based on this review as to how you deem the information published or presented by the journal to be scientifically valid, accurate, and reliable. (10 pts) 8. Now that you have established that the information in your article is scientifically reliable (meaning that you can trust that it provides safe, useful health information for you) return to your URL (question 2) and read your article again for content. Type a 200-word summary of the content of your article without plagiarizing or quoting the article. Write solely in your own words. (12 pts) Research has shown that the ‘rotten egg’ gas known as hydrogen sulfide, also known as H2S, has been detected in the fluid of knee joints. The study compared amounts of hydrogen sulfide in those with two types of arthritis against subjects without arthritis. It was found that subjects with rheumatoid arthritis have significantly higher concentrations of hydrogen sulfide in their knee joints than subjects without rheumatoid arthritis. The research has opened the possibility that hydrogen sulfide could be used as a medication for those with inflammatory diseases. Further research is being conducted to figure out how to deliver safe levels of hydrogen sulfide to patients. Because anti-inflammatory drugs have many negative side-effects, delivery of hydrogen sulfide to those with inflammatory diseases would be a more natural option because hydrogen sulfide occurs naturally in the body. Rheumatoid Arthritis, or RA, is the most significant inflammatory disease. Thousands are diagnosed with RA each year and many people

Human Cloning And Its Disadvantages Essay Example | Topics and Well Written Essays - 1250 words

Human Cloning And Its Disadvantages - Essay Example   The laws dismayed scientists and experts alike who believe that human cloning can advance humanity. However, an opposing view on human cloning began to broaden as we gradually understand the implications human cloning may pose in the future. Recently, experts in various fields contend that human cloning could become a threat to society if we do not exercise prudence and rationality in the utilization of the said technology. Specialists and ordinary citizens alike assert that human cloning should be banned because of its adverse moral and ethical implications, it is extremely unsafe and it is socially and psychologically harmful.  The laws dismayed scientists and experts alike who believe that human cloning can advance humanity. However, an opposing view on human cloning began to broaden as we gradually understand the implications human cloning may pose in the future.   Recently, experts in various fields contend that human cloning could become a threat to society if we do not exercise prudence and rationality in the utilization of the said technology.   Specialists and ordinary citizens alike assert that human cloning should be banned because of its adverse moral and ethical implications, it is extremely unsafe and it is socially and psychologically harmful.   The prospect of utilizing cloning technology, not just for the purposes of therapy and treatment of genetically linked diseased but also cloning humans for another purpose, pose profound ethical questions.... This behavior toward children could also lead to heightened2"commercialization and industrialization of human procreation" and could result to a new 'eugenics' in which parents choose what 'kind' of genetically 'modified' child to have. Another of consideration we need to look closely at, is the argument with regards the possibility of creating human life in order to destroy it in the end. As there are two most common prospects of human cloning, one of which is the cloning to replicate a 'whole' human being and the other one is for therapeutic purposes, the majority of the President's Council stressed that cloning for therapeutic purposes obliges that 3"the creation of human life expressly and exclusively for the purpose of its use in research, research that necessarily involves its destruction, ... transform[ing] nascent human life into nothing more than a resource tool." Another danger that comes with the utilization of the technology to clone humans is related to safety. The Council on Bioethics asserted that, 4"[g]iven the highrates of morbidity and mortality in the cloning of other mammals, we believe that cloning-to-produce-children would be extremely unsafe. Scientists and experts agreed that the scientific information indicate that the techniques utilized by scientists is not safe on humans as shown in the experiments with animals demonstrating that, with very many attempts to clone life, only a few percentage is successful. In addition, a great number of the clones die during gestation and most often newborn clones carry abnormalities or die as a result. Although many content that the risks are reduced as the technology advances, reproductive cloning is costly and highly

New York v. Burger Research Paper Example | Topics and Well Written Essays - 1000 words

New York v. Burger - Research Paper Example The respondent in this case is the owner of a junkyard and his business includes dismantling of automobiles and selling the parts. The junk yard is an open lot without buildings and is surrounded by a metal fence. On the day the search was conducted police officers from the Auto Crimes division entered the respondents junk yard and conducted an inspection pursuant to Section 415-a5 of the New York vehicle and Traffic law. The officers from the division conduct similar searches on 5 to 10 vehicle dismantlers on a given day. When the officers entered the respondent’s yard, they asked to see his license and a police book he was required to keep. The respondent told the officers that he didn’t have either the license or the police book and the officers declared their intentions to conduct a search under section 415-a5. The respondent did not object and the officers took some Vehicle Identification Numbers from the parts in the yard and compared them against the police compu ter. Upon comparison of the VIN the officers determined that some of the parts were stolen and consequently arrested the respondent for being in possession of stolen items and operating a vehicle dismantling business without the required license (Bierman, 1995). The respondent sought to suppress the evidence obtained from the inspection on the ground that section 415-a5, which authorized the search was unconstitutional. The court in denying the motion to suppress the evidence observed that motor vehicle dismantling business is a pervasively regulated business and warrantless administrative inspection was appropriate. Additionally, the court observed that the statute was appropriately limited in time, place and scoop and that where the officers had a reasonable reason to believe that some of the parts in the yard were stolen, they could arrest the respondent and seize the property without the need of a warrant. The appellate Division also

Risk and Quality Management Assignment Example | Topics and Well Written Essays - 1250 words

Risk and Quality Management - Assignment Example – Analysis of Risk Management Strategy (2011) 5 Conclusion 6 Sources Cited 7 Appendix 9 Introduction Hedge funds employ a number of different risk management strategies for large scale capital management for private individuals, trusts, pension funds, and other corporate investors seeking return that beats the market averages in order to grow wealth. Some of the risk management strategies used by the Paulson & Co hedge fund include: long-short strategies, portfolio diversification, merger arbitrage, quant computer trading, momentum trading, or distressed asset accumulation. (Barufaldi, 2011) The first imperative of any hedge fund is that it does not lose money on any investment, or in the fund as a whole. The most successful hedge fund managers have such a large amount of capital under management that their investments may move the stock markets and inform other traders. Because of this, large scale capital management, as practiced by Paulson & Co. and other hedge funds, must proceed under unique constraints or restrictions to risk management in seeking to outperform not only the market indices in returns, but also in outperforming other hedge funds, mutual funds, private equity groups, and venture capitalists. This essay will analyze the use of risk management strategies in financial investments made by the by Paulson & Co hedge fund in order to determine the appropriateness of their application in wealth management. Paulson & Co - Risk Management in Hedge Funds John Paulson is a New York native and Harvard graduate who founded his own hedge fund, Paulson & Co., in 1994 on Wall Street. In 2005, Paulson developed a long-short risk management strategy for the fund that placed a large amount of capital in investments that were short the subprime mortgage market through a variety of means including shorting bonds, banking stocks, and real estate, as well as collecting â€Å"credit default swap† insurance obligations that were related to derivative ex posure. (Zschoche, 2008) According to experts, Paulson & Co’s risk management strategies paid off by returning 590 % in one fund and 350 % in another for a total of over $3.7 Billion USD. (Zschoche, 2008) The details of this investment strategy are retold in a book by Gregory Zuckerman, published in 2009, â€Å"The Greatest Trade Ever: The Behind-the-Scenes Story of How John Paulson Defied Wall Street and Made Financial History†. (Zuckerman, 2009) Paulson and Co. reported over $29 billion USD in total assets under management in 2010, making it one of the largest hedge funds in the world. (SharpeInvesting, 2010) Nevertheless, media reports suggest that the firm is down 20% in 2011, making a further review of the hedge fund’s recent risk management strategy since the 3rd quarter of 2010 in need of analysis. Paulson & Co. – Recent History Following Paulson’s success in ‘the world’s greatest trade’ in 2007-9, the hedge fund implemen ted an investment long term risk management strategy that heavily favored gold. Paulson & Co’s risk management strategy then involved placing more than $3.8 billion in gold bullion through ownership of the SPDR Gold Trust ETF (NYSE:GLD) . (Johnston, 2010) This investment included a total percentage of 16% of the total SPDR Gold Trust ETF in 2010. (Katz, 2010) The hedge fund’s broad strategy following the market crash of 2007-9 was to hedge the currency inflation inherent in Quantitative

Application of Nursing Theory Assignment Example | Topics and Well Written Essays - 2000 words

Application of Nursing Theory - Assignment Example As a result, nurses often turn to nursing theory in order to make sure that they are able to help the patient in the best possible way. Part II: The Problem Nursing theory and Rehabilitation Around the world, the issue of rehabilitation is becoming a very big issue which many nursing centres have to deal with. The number of individuals who need to be rehabilitated every year is increasing every year. And so has the severity of the cases because people are now indulging more deeply in harmful drugs and alcohol. Rehabilitation is becoming an issue and many nursing professionals working in rehabilitation centres are finding it harder to be able to treat the individuals (Strong, 2013). As a result, there is an increasing need for all the stake holders to come together and develop a solution. In the United States, the problem of ineffective rehabilitation is being blamed on so many stakeholders including the following; Policy makers have been accused of making ineffective and irreverent h ealthcare policies which make it harder for rehabilitation of addicts to be effective. Policy makers are accused of failing to recognize addiction as a healthcare problem and therefore this offers very little government help for addicts, thus leaving them to have to pay the expensive costs of rehabilitation which are in often cases prohibitive and thus always leads to the patient relapsing to their vices. Justice system is also accused of failing to recognize addicts as patients and in most cases sends them to prison instead to rehabilitation centres. For instance, most addicts who are arrested with drugs are sentenced to prison terms where they end up using these drugs even more because they are readily available in the prison environment. However, it is the nursing professionals in the rehabilitation centres who end up getting the largest blame especially when they are not able to rehabilitate individuals who are struggling with addiction (Strong, 2013). Needless to say, there nee ds an overhauling of the rehabilitation process in order to help the individuals who find themselves in this deadly health problem to be able to live life again. While the policy makers and the justice system have their shares to do, the nurses should use the available resources in order to be able to help these patients and give their lives back to them. To be able to solve this issue, it will be necessary to be able to come up with ways to handle as many rehabilitation patients as possible within the limited resources available for nurses. The nurses will need to know how to deal with the patients and help them to overcome their issues without failing. Part III: Using Nursing theory to address the problem Self-care deficit nursing theory (Orem B Model of Nursing) The self-care deficit nursing theory was developed by Dorothea Orem between 1959 and 2001 and is postulated upon the argument that patients are more likely to get their health back if they are allowed to participate in th eir own healthcare. This theory is important in the treatment of rehabilitation patients due to the very nature of these patients. More than any other type of patients, a rehabilitation patient needs to relearn how to depend on himself and become self efficacious. Failing to restore this ability in the patient will also mean that the patient will relapse back to their old habit (Johnson & Roberson, 2012). Unlike most healthcare issues that nurses

New York v. Burger Research Paper Example | Topics and Well Written Essays - 1000 words

New York v. Burger - Research Paper Example The respondent in this case is the owner of a junkyard and his business includes dismantling of automobiles and selling the parts. The junk yard is an open lot without buildings and is surrounded by a metal fence. On the day the search was conducted police officers from the Auto Crimes division entered the respondents junk yard and conducted an inspection pursuant to Section 415-a5 of the New York vehicle and Traffic law. The officers from the division conduct similar searches on 5 to 10 vehicle dismantlers on a given day. When the officers entered the respondent’s yard, they asked to see his license and a police book he was required to keep. The respondent told the officers that he didn’t have either the license or the police book and the officers declared their intentions to conduct a search under section 415-a5. The respondent did not object and the officers took some Vehicle Identification Numbers from the parts in the yard and compared them against the police compu ter. Upon comparison of the VIN the officers determined that some of the parts were stolen and consequently arrested the respondent for being in possession of stolen items and operating a vehicle dismantling business without the required license (Bierman, 1995). The respondent sought to suppress the evidence obtained from the inspection on the ground that section 415-a5, which authorized the search was unconstitutional. The court in denying the motion to suppress the evidence observed that motor vehicle dismantling business is a pervasively regulated business and warrantless administrative inspection was appropriate. Additionally, the court observed that the statute was appropriately limited in time, place and scoop and that where the officers had a reasonable reason to believe that some of the parts in the yard were stolen, they could arrest the respondent and seize the property without the need of a warrant. The appellate Division also

Application of Nursing Theory Assignment Example | Topics and Well Written Essays - 2000 words

Application of Nursing Theory - Assignment Example As a result, nurses often turn to nursing theory in order to make sure that they are able to help the patient in the best possible way. Part II: The Problem Nursing theory and Rehabilitation Around the world, the issue of rehabilitation is becoming a very big issue which many nursing centres have to deal with. The number of individuals who need to be rehabilitated every year is increasing every year. And so has the severity of the cases because people are now indulging more deeply in harmful drugs and alcohol. Rehabilitation is becoming an issue and many nursing professionals working in rehabilitation centres are finding it harder to be able to treat the individuals (Strong, 2013). As a result, there is an increasing need for all the stake holders to come together and develop a solution. In the United States, the problem of ineffective rehabilitation is being blamed on so many stakeholders including the following; Policy makers have been accused of making ineffective and irreverent h ealthcare policies which make it harder for rehabilitation of addicts to be effective. Policy makers are accused of failing to recognize addiction as a healthcare problem and therefore this offers very little government help for addicts, thus leaving them to have to pay the expensive costs of rehabilitation which are in often cases prohibitive and thus always leads to the patient relapsing to their vices. Justice system is also accused of failing to recognize addicts as patients and in most cases sends them to prison instead to rehabilitation centres. For instance, most addicts who are arrested with drugs are sentenced to prison terms where they end up using these drugs even more because they are readily available in the prison environment. However, it is the nursing professionals in the rehabilitation centres who end up getting the largest blame especially when they are not able to rehabilitate individuals who are struggling with addiction (Strong, 2013). Needless to say, there nee ds an overhauling of the rehabilitation process in order to help the individuals who find themselves in this deadly health problem to be able to live life again. While the policy makers and the justice system have their shares to do, the nurses should use the available resources in order to be able to help these patients and give their lives back to them. To be able to solve this issue, it will be necessary to be able to come up with ways to handle as many rehabilitation patients as possible within the limited resources available for nurses. The nurses will need to know how to deal with the patients and help them to overcome their issues without failing. Part III: Using Nursing theory to address the problem Self-care deficit nursing theory (Orem B Model of Nursing) The self-care deficit nursing theory was developed by Dorothea Orem between 1959 and 2001 and is postulated upon the argument that patients are more likely to get their health back if they are allowed to participate in th eir own healthcare. This theory is important in the treatment of rehabilitation patients due to the very nature of these patients. More than any other type of patients, a rehabilitation patient needs to relearn how to depend on himself and become self efficacious. Failing to restore this ability in the patient will also mean that the patient will relapse back to their old habit (Johnson & Roberson, 2012). Unlike most healthcare issues that nurses

Absolute Essay Example for Free

Absolute Essay â€Å"There really are [or are not] ‘absolutes’ upon which a universal truth can be based that can be applied for establishing ethical behavior in business. † The world of business would be such a chaotic place sans universal truth that can be applied to establish ethical behavior. If they are no â€Å"absolutes† then everything else is relative; that state of being depends on how many factors and those factors include how one feels on a certain issue, the norms in a society that one lives in, the definition of right and wrong being subjective, and religious beliefs. In the instance where an individual will act as they feel and not per universal absolute truth, then the individual may decide not to pay for the services rendered to them or merchandise that they procured because that is how the individual feels about the situation even if the renderer of service or seller may feel that they ought to be paid for their services or goods. They feelings in this case are only true to them and not the buyer as the buyer has a different feeling about the situation. In the case where the norms of a society dictate the ethical behavior of a society, it would also mean that there is relative subjectivity to the whole notion of ethics as societies can have norms which are not at all right as seen in the case of the Hutus and Tutsis in Rwanda. The Hutus were a majority (85%)of the population and through political propaganda they were incited to kill the minority Tutsis (14%). 800,000 people were murdered in the name of tribal cleansing and at that point in time it was alright for a Hutu to kill a Tutsi as per what had become the norm. The entire world condemned this sordid act even though it was relatively â€Å"right† in the Hutu society. This might sound extreme but it only shows us a norm in a society does not make it a right thing to be done. The same applies for business in that what is a norm for business in one society would be considered gross corruption in another and also what might mean integrity in one society would be condemned in another as lack of business acumen as in not being able to accept business opportunities regardless of how the can be obtained. We cannot therefore base ethical behavior on societal norms and behaviors and not to say that they are not any of those norms that are acceptable and of very high standards that could very well be ethical, however the The definition of right or wrong if treated as relative subject will influence the way one perceives issues in terms of being ethical or unethical. When right and wrong is relative it means what might be right for one might just be wrong for me, there is no absolutes. A classical example is the Nigerian immigration as it purportedly used to be in past, this writer does not have first hand knowledge of the said instances. It is said that when one travelled to Nigeria, one could not get their passport stamped by the immigration officer if they did not put some money in the passport. The officer would hand one back the passport and advise them that there is a †page† missing in the passport. The â€Å"page† meant a dollar bill. For people who grew up in that tradition it was an expected thing to do and that was how it was supposed to be supposedly but for a foreigner, say an American, that would be so wrong a thing to do because in the USA, that is corrupting a public officer and that is a crime in itself that one could go to jail for. There is the issue of religious beliefs and religion and lack thereof. It is said that religious beliefs help to foster stronger ethical behavior, as religions tend to be black and white on what is wrong and what is right. Yet there are different religions and needless to say the different religions have different sets of ideals whether it be ethics or morals. To highlight that is the tragic case of Sept11, 2011 when the USA was attacked by the Muslim terrorists. These terrorists according to what they believed, they were doing the right thing and had been taught so that when they die like that they are martyrs of their religion and they will go to heaven for doing the will of their God. Beliefs in the different religions vary and notwithstanding those without any religion, it is reasonable to say that in this case it is relative as in what a person believes in. If there has to be consistency in any transaction of business, there therefore has to be absolutes upon which a universal truth can be based that can be applied for establishing ethical behavior. It should not matter how one feels, what norms are in one’s society, how one defines right or wrong, and what one’s religious beliefs are. There are absolutely ethical elements in all the above that can be applied to all business ethics to enhance the ethical behavior but there definitely should be a standard that is universal and expected to be followed by all involved in business. It is so fundamental because it is the basis on which all business is going to be transacted upon. One cannot go into business with a partner who will run one out of business or someone who will not do what they say they will do and do it right.

Promotions A Communication Link Between Buyers And Sellers Marketing Essay

Promotions A Communication Link Between Buyers And Sellers Marketing Essay The term Promotion and Sales are totally interdependent on each other. Promotion is a communication link between buyers and sellers. It is a function of informing, persuading, and influencing a consumers purchase decision. Promotional activities include: media advertising, direct mail, personal selling, sales promotion and public relations. A sale consists of marketing activities other than personal selling, advertising and public relations that stimulate consumer purchasing and dealer effectiveness. Sales promotion is a subset of promotion. In other words, sales promotion is not the same thing as promotion. Promotion is a much broader term. The Promotional mix works like a subset of the marketing mix, with its product, distribution, promotion, and pricing elements. With the promotional mix, the marketers attempt to create an optimal blend of various elements to achieve promotional objectives. The promotional mix requires a carefully designed blend of variables to satisfy the needs of a companys customers and achieve organizational objectives. I. Personal Selling :- is the oldest form of promotion. It is conducted on a person-to-person basis with the buyer. It involves the search for new prospects and follow up service after the sale. It is mainly face to face presentation and promotions of goods and services. Its more accurately described today as helping others satisfy their wants and needs. This direct form of promotion may be conducted: Public Relations and Publicity:- Public relations refer to a firms communications and relationships with its various publics. These publics include customers, suppliers, stockholders, employees, the government, the general public, and the society in which the organization operates. It is the management function that evaluates public attitudes and procedures in response to public request. Publicity is the marketing-oriented aspect of public relations. It can be defined as non personal stimulation of demand for a good, service, person, cause, or organization through unpaid placement of significant news about it in a published medium or through a favorable presentation of it on the radio, television, or stage. Of course, bad publicity can damage a companys reputation and diminish brand equity. Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximizing local effectiveness of ads, and increasing the companys speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel.[24] Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximized. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad. The first step is of prospecting. Prospecting involves researching potential buyers and choosing those most likely to buy. That selection process is called qualifying. To qualify people means to make sure that they have need for product, the authority to buy and the willingness to listen to a sales message. A person who meets these criteria is called a prospect. In this approach you must learn as much as possible about customers and their wants and needs. In this gathering the information before you approach the customer is critical. As we said an example of CRM selling you would know which people are likely to buy or use it. In this the main idea is to give an impression of friendly professionalism, to create rapport,, to build credibility, and to start a relationship. Often the decision of whether to use a software package depends on reliable service from the salesperson. In the actual presentation of the CRM software, the idea is to match the benefits of your value package to the clients needs. Various companies provide sales proposal software that include everything from power point presentations to competitive analysis. During the presentation is a great time to use testimonal to The selling process isnt over until the order is approved and the customers is happy. The sales relationship may continue for years as you respond to new request for information. Salesperson realy needs to be providers of solutions to their customers and also needs to think about happen after the sale. The follow up step includes handling customers complaints ,making sure the customers questions are answered and quickly supplying what the customers wants. Steps involved in setting up a public relations programme Public relations refer to a firms communications and relationships with its various publics. These publics include customers, suppliers, stockholders, employees, the government, the general public, and the society in which the organization operates. It is the management function that evaluates public attitudes and procedures in response to public request. Publicity is the marketing-oriented aspect of public relations. It can be defined as non personal stimulation of demand for a good, service, person, cause, or organization through unpaid placement of significant news about it in a published medium or through a favorable presentation of it on the radio, television, or stage. Of course, bad publicity can damage a companys reputation and diminish brand equity. Public Relations has three steps:- Listen to the public: Public relation start with good marketing research. Change Policies and procedures : Businesses dont earn understanding by bombarding the public with propaganda, they earn understanding by having programs and policies and practices in their public interest . Inform people that youre being responsive to their needs: Its not enough to simply have programs in the public interest. You have to tell the public about those programs so that they know youre being responsive Public relations has more power to influence consumers because the message comes from source that is perceived as being more trustworthy. Advantages of Publicity: Creates a positive attitude toward a product or company Enhances credibility of a product or company Disadvantages of Publicity: May not permit accurate measurement of effect on sales Involves much effort directed toward non-marketing-oriented goals 5.Promotional techniques used to reach customers There are several Promotional techniques that encourage/stimulate customers to patronize a specific retail store or to try a specific product. These promotional techniques give various benefits/bonuses to customers and these are mainly classified as 1.Coupons: This is the most common technique which usually reduce the purchase price or offered as cash. Need to state the offer clearly and make it easy to recognize. 2. HandoutAwash in Coupons Looks at the volume of coupons (323 bn) and the poor redemption rate (less than 3%). Looks at more innovative media to deliver coupons (currently over 80% are delivered via the Sunday paper).in store by the products, as customers exit the store based on purchasesdiscussed delivering coupons to customers as they enter the store, using a card that swipes to indicate past purchases. Past buying behavior is the best predictor of future buying patterns Users only redeem coupons they would ordinarily purchase. 75% of the coupons are redeemed by consumers who would buy the brand already. . 3 Demonstrations: Excellent attention getters. Labor costs are usually high. 4. Frequent User Incentives: Major airlines, helps foster customer loyalty to a specific company. Credit card companies. Trading stamps-Co-ops back in England, foster retail loyalty. 5. Point of Purchase Display: Outside signs, window displays, counter pieces, display racks. 90% of retailers believe that point of purchase materials sell products. Essential for product introductions. Also with 2/3 of purchasing decisions made in the store, they are important. 6. Free Samples: Stimulate trial of product. Increase sales volume at the early stage of the product life cycle and obtain desirable distribution .Most expensive sales promotion technique. Not appropriate for mature products and slow turnover products. 7. Money Refunds/Rebates: Submit proof of purchase and mail specific refund, usually need multiple purchase for refund. Helps promote trial use, due to the complexity of the refund, it has little impact. Customers have a poor perception of rebate offered products. Used extensively in the Auto and Computer industry. 8. Premium Items: Offered free or at minimum cost as a bonus. Used to attract competitors customers,different sizes of established products. McDonalds Last summer the following tie-in premium programs. Casper with Pepsi, Pizza Hut, Choice Hotels Congo with Taco Bell Batman Forever with McDonalds, Kelloggs , Six Flags, Sears Pocahontas with Chrysler, Nestle, General Mills, Burger King Mighty Morphin with McDonalds Cents-off Offer: Strong incentive for trying a product-very similar to coupons, but are a part of the package. Consumer Contests and Sweepstakes: Consumers compete based on their analytical or creative skills. Must be accurate or you will anger customers/retailers. Sweepstakes are prohibited in some states. Conclusion From the above discussion of various Promotion and sales technique we conclude that promotion with advertising is a part of total system approach that lead to maketing principles. Promotion and sales are interdependent on each other. It helps to increase demand for the product with a view to increase the companys sale and profit.

In Ozymandias the subject of the passing of time is different to :: English Literature

In Ozymandias the subject of the passing of time is different to Coy Mistress Compare the ways in which the poems you have studied deal with the passing of time. All the three poems deal with the subject of the passing of time in different ways. In â€Å" His Coy Mistress† Marvell uses time to say let us form a sexual relationship together by saying â€Å"Had we but world enough, and time, This coyness, Lady, were no crime† which means if we had all the time in the world we could do whatever we wanted to do. But we don’t have all the time so let us form the relationship now. In â€Å"Ozymandias† the subject of the passing of time is different to â€Å"Coy Mistress† because the poet is saying no tyranny can beat time. This is symbolised by the statue in the poem. The reason it is different is because it’s not saying marry me of have a relationship it is shown by the statue. In â€Å" To the Virgins, to Make Much of Time is similar to â€Å"Coy Mistress† because the poet is speaking to the women by saying â€Å"Then be not coy, but use your time, And while ye may go marry† which means don’t be shy use your time and whilst your are young go and marry. â€Å"To the Virgin† and â€Å"Coy Mistress† are different to â€Å"Ozymandias† because Ozymandias is about a time defeating human power and the other two poems are about love or human desire beating time. In â€Å"Coy Mistress, the poem has a soft touch. Marvell shows his intelligence by referring to exotic places for instance the Indian Ganges in his poem. He also uses biblical references like 'before the flood', which is supposed to represent the idea of Noah's Ark and how a big storm came causing a flood and animals dying. These hyperboles also include phrases like 'an hundred years,' 'two hundred,' and 'thirty thousand,' so that he can exaggerate his feelings and emotions. Metaphors used like 'winged chariot' which means to describe time, death hurrying near. 'Vegetable love' helps to expand the meaning and clarify his feeling and emotions that he has for his mistress. The idea of 'vegetable love' denotes the meaning about the ancient division of souls that they were vegetative, sensitive and rational. All the poems that I am studying were written in the era of metaphysical poetry (1590 - 1670). The idea of this style was that of exploring ideas through intricate and startling images. The themes of metaphysical poems are usually that of religion, love or wordplay. Metaphysical poems tend to have underlying themes, often written with

Hierarchical Social Structure :: Philosophy Philosophical Essays

Hierarchical Social Structure Societies begin with a hierarchical structure in which one must begin from the top of its basic structure, through its intermediates, before hitting the bottom of the sociologically defined society. The pyramid scheme begins with a single individual, as presented by Diego Velasquez in The Waterseller of Seville. This painting portrays a cycle of life by its circular patterns and smooth curves, like that of a full moon with its glowing softness as it blends into the clear, midnight sky. At its center is a clear cup filled with water, like the water of life that quenched the dying man’s thirst in a hot desert. It is being passed around three men, who also stand in a circular fashion. They represent one body in different stages of life. The young boy, in his school uniform of a black jacket and white dress shirt, looks at the glass as would a child at a chocolate chip cookie, craving and yearning for that bit of sweet chocolate encased by a soft sugary dough. He is eager and ready to take on the next step of satisfying himself and his thirst for knowledge. The old man on his right is wearing a very bright red cloak that reflects off onto his hands and face, giving it a red g low as well. He reminds one of the story of the red balloon that befriends a young boy while floating round and about in a protective and guiding manner before it was accidentally burst. He too has his hand on the cup as if to receive it from the young boy, as if they are passing this bit of knowledge onto the next stage of life, where he is now present. His hand rests upon a large water jug with such smooth curves, like the soft ripples in a pond after a rock skids across its surface. It contains that bit of knowledge carried through the years from life, flowing as would water. Behind the young boy and man is a more mysterious figure, like a spirit from the netherworld whose face is transparent. He, too, holds a glass in his hand, but unlike the other two, he is actually drinking from it. He is the symbolic representation of a completion in the rites of the glass. In the center, lie both Grant Wood’s American Gothic and Pablo Picasso’s Acrobat’s Family with a Monkey, which represent the basic unit of family.